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The article discusses the focus on revolutionizing targeted marketing through AI-driven customer segmentation.
AI contributes to customer segmentation in marketing by enabling the analysis of large datasets to identify patterns and behaviors, allowing businesses to target specific customer groups more effectively.
The benefits of AI-driven customer segmentation for businesses include improved targeting of marketing efforts, enhanced personalization for customers, and increased ROI through more efficient resource allocation.
Businesses can implement AI-driven customer segmentation by utilizing machine learning algorithms to analyze customer data, identify segments based on behavior or demographics, and tailor marketing strategies to each segment.
The potential impact of AI-driven customer segmentation on marketing strategies includes better customer engagement, higher conversion rates, and the ability to adapt marketing campaigns in real-time based on customer behavior.
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